Last updated: 20 May 2026

1. Who We Are

This website, mr-property.co.uk (the “Website”), is operated by Mr Rent Ltd, trading as Mr Property (“Mr Property”, “we”, “us”, “our”). We are a real estate agency specialising in residential sales and lettings across London. We are the data controller responsible for your personal data collected through this Website.

 

Legal entity	Mr Rent Ltd, trading as Mr Property
Company number	12039721 (registered in England and Wales)
Registered office	132-134 Lots Road, London, SW10 0EJ, United Kingdom
Contact	Via the contact form on this Website, or by post to the registered office above

 

This Privacy Policy explains how we collect, use, store, share and protect your personal data when you visit this Website, browse property listings, submit an enquiry, or otherwise interact with us online. It is written to comply with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, as well as the Privacy and Electronic Communications Regulations (PECR) in relation to cookies and similar technologies.

 

2. What Personal Data We Collect

We collect the following categories of personal data, depending on how you interact with the Website:

 

2.1 Information you provide directly

• Contact and enquiry form data: name, email address, telephone number, and the content of your message (e.g. when enquiring about a specific property to buy or rent).
• Any additional information you choose to include when contacting us, such as your budget, preferred areas, or moving timeline.
• Communications you send us by email, telephone, or WhatsApp.

 

2.2 Information collected automatically

• Technical data: IP address, browser type and version, device type, operating system, and general location derived from your IP address.
• Usage data: pages viewed, properties browsed, time spent on the Website, referring website, and click patterns, collected via Google Tag Manager (GTM-PCH3ZPHV).
• Advertising identifiers and browsing behaviour collected via the Meta Pixel (Pixel ID: 2070941036744456), used to measure the effectiveness of our Facebook and Instagram advertising and to build audiences for future campaigns.

 

We do not knowingly collect any special category data (such as health, religious belief, or ethnicity) through this Website, and we ask that you do not include such information in any enquiry you submit to us.

 

3. Cookies and Similar Technologies

We use cookies and similar tracking technologies to operate the Website, understand how it is used, and support our marketing activity. The table below summarises the main cookies and tags currently in use.

 

Cookie / Tag	Provider	Purpose	Duration
_ga, _gid, and related	Google Tag Manager / Google Analytics	Measures site usage and visitor behaviour to help us improve the Website	Up to 24 months
_fbp, fr	Meta Pixel (Facebook/Instagram)	Tracks visits and on-site actions to measure and optimise our social media advertising	Up to 90 days
wordpress_*, wp-settings-*	WordPress (this Website)	Required for core site functionality, such as remembering page settings	Session to 1 year

 

Some of these cookies are not strictly necessary for the Website to function and are only set with your consent. We are in the process of implementing a cookie consent banner to allow you to accept or reject non-essential cookies before they are set; until this is in place, you can control cookies at any time through your browser settings, including blocking or deleting them. Please note that blocking some cookies may affect the functionality of the Website.

 

For more general information about cookies, see ico.org.uk, the website of the UK’s data protection regulator.

 

4. How We Use Your Personal Data

We use your personal data for the following purposes:

 

• To respond to enquiries about properties available to buy or rent, and to provide the information you have requested.
• To provide our sales, lettings, and property management services where you become a client, landlord, or applicant.
• To communicate with you by email, telephone, or WhatsApp regarding your enquiry or ongoing instructions.
• To analyse and improve the Website’s performance, content, and user experience.
• To run and measure the effectiveness of our advertising campaigns on Meta platforms (Facebook and Instagram), including showing you relevant property listings.
• To comply with our legal and regulatory obligations, including under anti-money laundering legislation where you proceed with a transaction.

 

5. Our Legal Basis for Processing

Under UK GDPR, we rely on the following legal bases:

 

• Consent: for non-essential cookies and tracking technologies such as the Meta Pixel and Google Analytics, and for any direct marketing communications you have opted into.
• Legitimate interests: to respond to enquiries, operate and improve the Website, and carry out reasonable business development activities, where this does not override your rights and interests.
• Contract: where we are taking steps to enter into, or performing, a contract with you (for example, acting for you as a landlord, buyer, or tenant).
• Legal obligation: where we must process data to comply with the law, such as anti-money laundering checks or HMRC requirements.

 

6. Who We Share Your Data With

We may share your personal data with:

 

• Service providers who support our operations, such as our website hosting provider, email provider, and CRM tools.
• Google (Google Tag Manager / Analytics) and Meta (Facebook/Instagram), to the extent described in Section 3, for analytics and advertising purposes.
• Third parties involved in a property transaction, such as solicitors, surveyors, mortgage brokers, or other agents, but only where relevant to a specific enquiry or instruction and with your knowledge.
• Regulators, law enforcement, or other authorities, where we are required to do so by law.

 

We do not sell your personal data to third parties. Some of our service providers (such as Google and Meta) may process data outside the UK; where this happens, we rely on appropriate safeguards such as the UK’s International Data Transfer Agreement or adequacy regulations, as maintained by those providers.

 

7. How Long We Keep Your Data

We retain personal data only for as long as necessary for the purposes described in this Policy:

 

• Enquiry and contact form data: typically retained for up to 24 months from your last contact with us, unless you become a client, in which case data is retained for the duration of our relationship and for a period afterwards as required by law (generally up to 6 years for property transaction records).
• Analytics and advertising data: retained according to the default periods set by Google and Meta, as summarised in Section 3.

 

After the relevant retention period, we securely delete or anonymise your data.

 

8. Your Rights

Under UK GDPR, you have the right to:

 

• Access the personal data we hold about you.
• Request correction of inaccurate or incomplete data.
• Request erasure of your data, in certain circumstances.
• Object to or restrict our processing of your data, in certain circumstances.
• Request a copy of your data in a portable format (data portability).
• Withdraw consent at any time where we rely on consent, such as for non-essential cookies or marketing communications.
• Lodge a complaint with the Information Commissioner’s Office (ICO) if you believe your data has been mishandled.

 

To exercise any of these rights, please contact us using the details in Section 1. You can also contact the ICO directly at ico.org.uk or by calling 0303 123 1113.

 

9. Children’s Privacy

This Website is intended for adults seeking property sales or lettings services and is not directed at children. We do not knowingly collect personal data from individuals under the age of 18.

 

10. Security

We use appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, or misuse. However, no method of transmission over the internet is completely secure, and we cannot guarantee absolute security.

 

11. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, the Website, or legal requirements. The “Last updated” date at the top of this page indicates when this Policy was last revised. We encourage you to review this page periodically.

 

12. Contact Us

If you have any questions about this Privacy Policy or how we handle your personal data, please contact us via the contact form on this Website, or by writing to:

 

Mr Rent Ltd, trading as Mr Property
132-134 Lots Road
London, SW10 0EJ
United Kingdom